TURIN, ITALY – June 12, 2013: Alfa Romeo unveils the technical
contents and manufacturing secrets of the new ‘compact supercar’ which
embodies the sportiness intrinsic to the ‘Alfa Romeo DNA’: performance and
engineering excellence offering maximum driving satisfaction in total
safety in addition to breathtaking style.

The Alfa Romeo 4C developers have combined the best technical and
manufacturing competencies of two brands: Alfa Romeo and Maserati. Thanks
to the internal synergies of the Fiat – Chrysler Group, the two carmakers
were able to collaborate from the perspective of integrating Alfa Romeo’s
design roles and Maserati’s manufacturing functions. The engineering and
technological contribution of other Italian world-wide leaders in the
component industry for high-performance sportscars has also been
instrumental in achieving the result.

In particular, the Maserati plant brings in topmost quality and
meticulously studied details reminiscent of hand-crafted work. As the
birthplace of the world’s most famous ‘sportscars,’ Modena and its
surroundings are definitely the place that offers everything one may need
to manufacture them: tradition, technology and know-how, but most of all,
the same passion driving the team who conceived, designed and built the
Alfa Romeo 4C.

Hi-tech materials for weight/power ratio for the supercar

  • Contents and performance become an achievable dream.
  • The most
    advanced mix of hi-tech materials combines exceptional stiffness and
    strength with a reduced specific weight.
  • Weight/power ratio lower
    than 4 kg/HP and total dry weight of just 895 kg.
  • The carbon fibre
    monocoque weighs just 65 kg.
  • The Alfa Romeo 4C was born from a clean slate and an idea or, rather,
    the clean state was the prerequisite for conceiving, developing and
    producing a new concept in the domain of sportscars, the “affordable
    supercar.” The 4C was designed not only to be an exclusive car both for
    contents and performance, but also to become an achievable dream for Alfa
    Romeo fans all over the world. As a consequence, it was necessary to think
    in terms of limited production volumes, but still in the order of some
    thousands vehicles per year and, therefore, decidedly higher than those of
    the practically handcrafted production characterising this class.

    The clean slate, which was initially free of design and manufacturing
    constraints, was soon assigned new parameters and presented with new
    challenges the first of which was a fundamental reference data point: a
    supercar weight/power ratio must be less than 4 kg/HP.

    To achieve the right ratio, Alfa Romeo designers could have focused on
    horsepower (i.e.: increasing power and performance), but this would have
    impacted the purchase and maintenance costs, thus making the car
    significantly less affordable. They decided to go a different way; they
    reduced the car weight by using materials where lightness is combined with
    efficiency and by perfecting, sometimes even creating, manufacturing
    processes where high technology is joined to craftsmanship. In this way
    they were able to obtain a total dry weight of just 895 kg, a true record
    that makes the 4C one of the lightest cars in the world. The 4C is lighter
    than a city car and its weight/power ratio is less than 4 kg/HP.

    In order to achieve this ambitious goal a lot of attention was devoted
    to the materials, each of which was chosen on the basis of its specific
    weight as well as on the chemical-physical, mechanical and technological
    properties that best fulfil the performance requirements and dynamic
    behaviour needs of a sports car. The 895 kg of vehicle weight mainly
    consist of aluminium, steel, lightened SMC and carbon fibre.

    4C: bridging Alfa Romeo brand’s past and future

  • Designed by Alfa Romeo’s Centro Stile, the 4C model immediately
    brings to mind some iconic classic models that have left an important mark
    in the brand’s history. Today they all relive in the new compact supercar:
    “The Alfa of Alfas.”
  • The new Alfa Romeo 4C will be available for
    purchase in 2013, marking the return of the Italian brand to the United
    States and inaugurating Alfa Romeo’s global growth plan.
  • The Alfa Romeo 4C is inspired by the century-old tradition of Alfa Romeo
    and projects the brand’s authentic values into the future: Italian style,
    performance and engineering excellence offering maximum driving
    satisfaction in total safety. Indeed, the designation ‘4C’ refers to Alfa
    Romeo’s great sporting tradition: in the 1930s and 1940s the names 8C and
    6C were used for cars – both racing and non – fitted with the powerful
    ‘eight cylinders’ and the innovative ‘six cylinders’. The 4C design layout
    and construction confirms the goal of achieving the weight/power ratio of
    an authentic supercar (lower than 4 kg/HP) but by containing the weight
    rather than by increasing the maximum power supplied by the engine in order
    to guarantee maximum agility and optimum performance.

    Designed by Alfa Romeo engineers and manufactured at the Maserati plant
    in Modena, the captivating coup with two bucket seats uses technologies
    and materials derived from the 8C Competizione – carbon, aluminium,
    rear-wheel drive – and technologies from the latest Alfa Romeo standard
    models currently on the market, but thoroughly developed to enhance the
    sports appeal of the new car to the full. This is demonstrated by the new
    1750 Turbo Petrol engine with direct injection and aluminium block, the
    sophisticated “Alfa TCT” twin dry clutch transmission and the Alfa DNA
    selector with the brand-new Race mode.

    A length of approximately 4 metres and a wheelbase of less than 2.4
    metres: on the one hand these dimensions emphasise the car’s compact
    features while accentuating its agility on the other. In addition, the
    excellent dynamic qualities of Alfa Romeo 4C are reinforced by a weight to
    power ratio of less than 4 kg/HP; it’s a value worthy of a real ‘supercar.’
    This vehicle quite simply screams Alfa. Its sports car soul creates a
    unique driving sensation, both on the road and when racing, where its speed
    and transverse acceleration become even more demanding.

    A product emblematic of a global brand facing the heart of the
    Premium market

    In Europe the first Alfa Romeo 4C are scheduled to be delivered in the
    second half of September 2013 whereas the US version will be launched in
    November 2013 in Los Angeles, while the first deliveries are scheduled for
    the end of 2013. The 4C will be available concurrently in the Northamerican
    market and in all the main markets worldwide. The corresponding price will
    be announced at the moment of the launch in each market and will take the
    competitive landscape into account. The annual overall availability is
    limited to 3,500 cars, 1,000 of which are destined to the European markets
    due to constraints bound to the technical and technological solutions

    The 4C marks the initial point of the Alfa Romeo global growth plan.
    Also in view of future models, the carmaker presents itself as a global
    brand and a competitor at the heart of the Premium market. This is why
    synergies are being put into place with the Fiat-Chrysler Group Premium
    brands, in particular with Maserati to which Alfa Romeo brings the power of
    its heritage, innovation ability and world-wide reputation. In this sense,
    therefore, the 4C supercar is an emblematic product with a very high
    qualitative level and an amazingly refined technology embodying the Alfa
    Romeo brand’s deepest values.