August 6, 2013 – by Mediacaster
Atex, a leading supplier of Content, Advertising and Audience Management solutions for media-rich industries (atex.com), is pleased to announce that Bell Media’s Canal Vie broadcast website in Montreal is live on the Atex Content Management platform powered by Polopoly technology. Canal Vie is a French language specialty TV channel owned by Bell Media in Montreal, Quebec. Canal Vie and its website focuses on lifestyle and entertainment programs such as talk shows, documentaries, reality TV series, films, home improvement, cooking, health, parenting, and relationships. Josiane Bédard, Canal Vie’s Content Manager said,“From a content editor perspective, we are very excited with this new CMS. All the new features available within our Polopoly implementation, allows us to easily and quickly showcase our content and thus gives us the firm belief that we are now empowered to stay one step ahead of any trends in content.” Canal Vie represents the latest website launch in the Atex partnership with Bell Media. Sophie Théberge, Digital Media Production Director, said,“It’s been a great journey. Over the last two years, we’ve delivered eight multiplatform experiences under the Atex CMS and this is so far the most enriched and flexible of all. Our team in close collaboration with the Atex professional team has delivered a robust architecture, where content relies on a clean taxonomy without setting aside the value of a great and rich web design. With Canal Vie, the Atex Polopoly toolset has enabled us to clarify our design without restricting it.” Project Manager, Claudine Bessette, adds: “We wanted a challenge and we got one! But every step of the way the experts at Atex were beside us, always available to help us reach our goals. After this adventure we remain convinced that Polopoly is the right solution for us: flexible, full-featured, easy for editors to use, and much more.” About Atex Atex is a global technology company providing software and software-enabled services for media-rich industries. Atex develops content management, advertising management and audience platforms that enable companies to streamline operations and build multi-channel revenues. Atex is committed to developing and delivering software products that are increasingly engaging, collaborative, targeted, contextually relevant, and available on demand. About Bell Media Bell Media is Canada’s premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s #1 television network; 34 specialty channels, including TSN and RDS, Canada’s most-watched specialty channels in English and French; and four pay TV services. Bell Media is also Canada’s largest radio broadcaster, with 107 licensed radio stations in 55 markets across Canada. Bell Media owns Astral Out-of-Home, one of Canada’s most dynamic and innovative out-of-home advertising companies. Bell Media also operates more than 200 websites, delivers TV Everywhere with its innovative GO video streaming services, including TMN GO and Bravo GO. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.