The web and mobile sites for Denihan Hospitality Group’s Art and Soul restaurant at The Liaison Capitol Hill, an Affinia Hotel in Washington, D.C., are now live on the Atex Web content management system. The Art and Soul sites are part of Denihan’s group-wide agreement with Atex for a multi-channel Web content management platform for the company’s boutique hotels and restaurants in the United States.

The Atex Web CMS platform gives Denihan the ability to create content once and publish it across multiple properties. With Atex, Denihan is able to manage uniquely branded and personalized websites within a single platform. In addition, Atex Web CMS is designed to empower marketing departments in creating an enriched and engaging experience that helps convert website and mobile visitors into hotel and restaurant guests.

“We are pleased to announce this first go-live at Art and Soul, and we look forward to continuing our excellent partnership with the Denihan team as we roll out the Atex Web CMS platform to other sites in the group,” said Chris Eaton, Atex Director of Sales. “Working across all media channels, Atex Web CMS allows Denihan to manage multiple websites within one centralized environment, yet also provides the flexibility to give each site a distinctive look and feel.”

The Atex Web CMS is built upon open standards and features a unique plug-in architecture, which lets Denihan use a common booking engine across all its brands. In addition, the Atex platform also gives Denihan the tools to help to improve its SEO (search engine optimization), and to perform A/B testing on site content to determine which styles, colors and design elements will lead to the greatest conversion rates.

“Denihan is distinguished by a uniquely personal, guest-centric approach to hospitality that has been developed and refined throughout our 50 years in the industry,” said Lisa Zandee, SVP of Brand Management for Denihan. “When choosing Atex Web CMS, we found the right partner to help us build secure, reliable, user-friendly websites that reinforce our core values of delivering a positive guest experience.”

About Atex
Atex (atex.com) is a global technology company providing software and software-enabled services for media-rich industries. Atex develops content management, advertising management and audience platforms that enable companies to streamline operations and build multi-channel revenues. Atex is committed to developing and delivering software products that are increasingly engaging, collaborative, targeted, contextually relevant, and available on demand.

About Denihan Hospitality Group
Denihan is a nationally recognized, independent owner and operator of boutique hotels in top U.S. urban markets. The portfolio includes properties operated under The James and Affinia Hotels brands, as well as luxury independents The Surrey and The Benjamin, and affiliates including The Franklin, The Mansfield and Shoreham in New York City. Denihan is distinguished by a uniquely personal, guest-centric approach to hospitality that has been developed and refined through more than 100 years and three generations of family leadership in the hospitality and service industries.