FUJIFILM Optical Devices U.S.A., Inc.,
10 High Point Drive
Wayne, NJ, 07470, USA

Press release date: April 1, 2011

Wayne, N.J., April 1, 2011 – FUJIFILM North America Corporation, Optical Devices Division has announced it will introduce a new ergonomically designed DigiPower servo control system for its Select and Premier Series as well as a wireless control system for all of its 2D and 3D lenses during the 2011 NAB Show in Las Vegas from April 11 through April 14. FUJIFILM North America Corporation, Optical Devices Division will exhibit within Booth #C7525 at the show.

The new digital servo control system’s ergonomic design includes improved space for finger placement and a wider hand strap for increased support. It also features lower power consumption and reduced backlash for an extremely precise and steady zoom movement. The newly designed servo control system is designed for Fujinon’s Select Series of 2/3 ½”inch lenses (ZA/ZS line) and Premier Series of 2/3 and ½ inch HDTV lenses (HA/HS range).

The new WL-325A wireless control includes a transmitter and a receiver. It is available for all Fujinon Digi-Power 2D and 3D lenses and can operate a lens smoothly and quickly from up to 300 feet away. The receiver automatically synchronizes to the transmitter after plug-in. The control operates the lens in precisely the same way as if the operation were wired, with the same speed and smooth motion. The WL-325A will interface with all Premier and Select Series rear hand controls. It runs on 2.4 GHz frequency and will experience zero interference from other pairing devices.

About Fujifilm FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 93 yen to the dollar.

FUJIFILM North America Corporation, Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site: www.fujinon.com.

CONTACT: Robin Hoffman Pipeline Communications (973) 746-6970 [email protected]


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