Reading UK – Mathrubhumi, one of India’s leading Malayalam
language media companies with more than 80 daily publications
producing over 370 pages daily, is live on the Atex Editorial
Content Management System (CMS). Mathrubhumi is based in Kerala,
India and has a total circulation of more than 1.3 million,
with approximately 7.5 million readers. The company’s website,
www.mathrubhumi.com provides online content covering diverse
topics such as entertainment, sports, health, education, women,
and astrology.

Atex (www.atex.com) is one of the media industry’s largest
and longest serving suppliers of Content Management, Multi-Channel
Advertising and Audience Management software platforms. “With
all users on a relational database-centric system, we look
forward to obtaining efficiencies and increasing the collaborative
effectiveness of our personnel,” said Shreyams Kumar,
Mathrubhumi’s Director of Marketing and Electronic Media.
“We will utilise the power of the system to publish across
any media type in the near future. With the Atex CMS solution
we will be able to react quickly to a rapidly changing and
challenging marketplace and bring innovative offerings to
our valued customers.” Mr. Kumar is also second term
M.L.A. from Kerala State.

Babuprakash Kalathil, Mathrubhumi Project Manager, adds:
“Atex has a wide-ranging platform intended to help multi-channel
newsrooms create, manage and deliver content to any print
or digital channel while keeping firm deadlines and the highest
quality editorial values.” Mathrubhumi’s Deputy General
Manager of IT, Baiju Madhavan, concurs: “Pagination is
fast and flexible and that yields increased efficiency. We
will use the remote entry capability of the Atex system for
our bureaus so reporters can be very productive.”

Founded in 1923, Mathrubhumi now has 15 editions published
from different cities inside and outside India, including
the United Arab Emirates. The nine editions of Mathrubhumi
in Kerala are published from the publication centres in Calicut,
Thiruvananthapuram, Kottayam, Ernakulam, Thrissur, Kannur,
Palakkad, Malappuram, and Kollam. There are also another four
editions of Mathrubhumi published in Chennai, Bengaluru, Mumbai
and Delhi.

Jerome Laredo Atex Asia-Pacific CEO, said, “We are very
proud of our association with Mathrubhumi and we are pleased
with the combined team effort that was necessary to make this
a successful project. We look forward to the next stage, which
will include the implementation of our leading Atex Polopoly
Web Content Management platform to support multi-channel publishing
across digital and print channels.”