New York, NY (PRWEB) April 18, 2011

As the world embraces the move towards 4G, Wireless Standard continues to stay relevant by exhibiting at RCA’s 19th Annual Convention and Innovation Expo from April 18th – 20th, where this year’s theme is “4G for All America”. As active members of RCA, the Wireless Standard team is looking forward to meeting with attendees to offer Point-of-Sale solutions that will assist them in staying competitive in a marketplace that continues to grow and evolve.

Exhibiting in Booth #431 during the Expo, members of the Wireless Standard team will provide one-on-one consultations and live demonstrations of the Point-of-Sale system that is now being used by over 4,000 wireless retailers. With Wireless Standard, retailers and carriers alike can run all aspects of their business online with real time access to their data. From steering agents rapidly through the transaction process to find the right plans and equipment to providing bill pay services and E-pin solutions, Wireless Standard provides the means to manage day to day business more efficiently and successfully.

“We have seen tremendous growth with Wireless Standard being embraced by more and more carriers as their retail management platform of choice,” says Gary Khabinski, B2B Soft CEO. “As their demands grow, so do the features of Wireless Standard. We have a business solution that provides real-time connectivity across their entire enterprise; seamless integrations with activation sites, strong inventory controls and innovative vendor integrations. All in all, we offer a comprehensive product that is tailor made to meet their specific needs.”

“I’m looking forward to presenting our competitive platform during RCA’s Expo,” says Don Rossi, B2B Soft VP of Sales and Marketing. “We’re excited about the opportunity to network with industry leaders in hopes of providing a quality experience.”

About B2B Soft:

B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft’s platform enables companies to engage their customers through proven technology. More information about the company can be found at

About Wireless Standard:

B2B Soft’s flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. With an innovative approach to application delivery, Wireless Standard is a Cloud Computing utility designed to address the needs of the world’s largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit

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